

PURC · Coconut oil hair mask
Softness, sealed in.
A rich coconut oil mask for dry, frizzy hair. Five minutes in the shower, softer lengths all week.
Why it works
Coconut, the slow way
One rich mask that turns your weekly wash into a small ritual.
Rich coconut oil
Coats every strand in coconut oil for a soft, deeply conditioned feel.
Glossy, not greasy
Rinses clean and leaves lengths looking shiny and smooth.
Calmer frizz
Helps tame frizz and flyaways between washes.
A five-minute ritual
Works while you shower. Massage in, wait, rinse.
The ritual
Three steps, five minutes
Wash
Shampoo as usual, then gently squeeze the excess water out of your hair.
Apply & massage
Work a small amount through mid-lengths and ends. Massage for 2–5 minutes, avoiding the scalp.
Rinse & style
Rinse thoroughly, then dry and style as usual. Softer lengths, no extra steps.
Compare
Salon-soft, at home
How a weekly mask at home compares with booking a treatment.
PURC mask
Salon treatment
Free tracked shipping across the US
Reviews
What buyers are saying
See it in use
Watch the ritual
Short clips of the mask in use. Tap a video to turn the sound on.
FAQ
Questions, answered
Everything you need to know before your first ritual.
Which hair types is it for?
It's made for all hair types and is especially nice on dry or frizz-prone lengths.
How often should I use it?
Most people use a hair mask once or twice a week. Start there and adjust to how your hair feels.
Can I put it on my scalp?
Apply it to mid-lengths and ends and avoid the scalp, as the directions recommend.
How long does shipping take?
Shipping is free. Orders are processed in 1–3 business days and most arrive within 7–12 business days in total, with tracking. Delivery can take a little longer around holidays.
What if my order arrives damaged?
Contact us within 30 days of delivery with a photo or video and we'll send a free replacement or a full refund. Opened products can't be returned for hygiene reasons.
Any safety tips?
For external use only. Do a patch test before first use, avoid contact with eyes and stop using it if irritation occurs.

Your weekly ritual
Soft hair, on repeat.
Five minutes a week for lengths that feel softer and look glossier.
$29.99
- Coconut oil formula
- A five-minute ritual
- Free tracked shipping across the US
Secure checkout · Free US shipping

